Scope

This Privacy Notice (“Notice”) outlines how Down The Shore, a New Jersey-based corporation (the “Company,” “we,” “us,” or “our”), collects, uses, discloses, and protects information obtained through your interaction with our digital and physical offerings, including but not limited to websites, applications, software, content, and related products and services (collectively, the “Services”). It applies to all individuals who access or engage with the Services, whether as registered users, subscribers, or casual visitors. This Notice covers both personal data, such as names, email addresses, and other identifiers, (collectively, “personal information”), as well as non-personal data related to device usage, preferences, and behavioral trends. Depending on how you interact with us, the nature and extent of data collected and processed may vary.

The Services are designed for a general audience and are not directed toward children under the age of 13. We do not intentionally or knowingly collect personal information from anyone in this age group. Additional disclosures in compliance with specific state privacy laws, such as those in California, Virginia, Colorado, and Connecticut, are included in later sections of this Notice. By using our Services, you confirm that you have read and agree to the practices described in this Notice and that you have reviewed any applicable Terms of Use governing your access to the Services.

Information We Collect

We collect a range of information from and about users through our Services. This includes personal information that identifies you or can be used to identify you, as well as non-personal, technical, or aggregated data that helps us improve functionality and user experience. Information may be collected directly from you, automatically through your interactions with the Services, or from third-party sources.

Information You Provide to Us

We may collect the following categories of information when you interact directly with the Services:

1. Contact Information: Details such as your full name, email address, mailing address, and phone number, which you may provide when signing up, requesting support, or placing an order.
2. Account Credentials: Usernames, passwords, and other login information you create when registering for an account or subscribing to any portion of the Services.
3. Payment and Transaction Information: Billing address, credit or debit card number, expiration date, and related data provided when you purchase a product or service through the Services.
4. Form Submissions and Direct Communications: Any personal information or inquiries submitted through contact forms, surveys, feedback tools, or direct communications with our support or business teams.
5. Promotional Entries and Contest Participation: Information required for sweepstakes, giveaways, or promotional offers, which may include your name, preferences, or demographic info.
6. User-Generated Content: Content you publish or submit, such as comments, reviews, public forum posts, or messages shared via private or group channels within the Services.
7. Demographic Details: Information such as your age, gender, income range, household size, education level, or occupation, when offered or required as part of service access or optional data sharing.
8. Support Requests and Customer Service Interactions: Information shared when you reach out for help, including call logs, emails, or chat transcripts.

Information from Other Sources

We may collect the following categories of information about you from third parties we work with or services you interact with outside our platform:

1. Advertising and Marketing Partners: Data related to how you engage with ads, such as impressions, clicks, conversions, or preferences inferred from your browsing behavior.
2. Analytics Providers and Data Brokers: Aggregated or individual-level insights about your demographics, interests, purchase history, and online activity, collected from commercial databases or analytics platforms.
3. Affiliates and Business Partners: Information shared by companies within our corporate family or by partners providing integrated tools or services, such as co-branded experiences or jointly offered content.
4. Social Media Platforms: If you connect your account or engage with us through platforms like Facebook, Google, X, Instagram, or YouTube, we may access profile details, public posts, user ID, display name, and any other data you’ve allowed that platform to share under your privacy settings.
5. Publicly Available Sources: Information from public websites, directories, or government databases such as name, profession, published work, or business contact information.
6. Payment Processors and E-Commerce Platforms: Confirmation of completed transactions, failed payments, billing details, or account status updates provided to us by financial institutions or checkout partners.
7. Survey Partners and Researchers: Responses or participant data from research panels, market surveys, or third-party feedback providers that you voluntarily join.
8. Referral and Loyalty Programs: Information shared when you participate in third-party promotions, rewards programs, or referral systems connected to our Services.
9. Third-Party Login Services: When you use a third-party login, we may receive data such as your name, profile photo, email address, and any permissions you’ve granted to that platform for sharing.

Information Collected Automatically

We may collect the following categories of data automatically when you interact with our Services using tools like cookies, web beacons, log files, and similar technologies to help us analyze usage, improve performance, tailor content, and enhance your experience:

1. IP Address and General Location: Your internet protocol address, which may be used to infer your general geographic location.
2. Device and Browser Information: Details about the device and browser you’re using, including type, version, operating system, screen resolution, and hardware settings.
3. Mobile Identifiers: Unique identifiers from your mobile device, such as Apple’s IDFA or Google’s AAID, which help us serve relevant ads and understand mobile behavior.
4. Language and Locale Settings: Preferred language and regional settings based on your browser or device configuration.
5. Referring URLs and Navigation Paths: The websites, search engines, or pages that led you to our Services, as well as your navigation route within our platform.
6. Usage and Activity Logs: Pages viewed, buttons clicked, time spent on features, search terms entered, and other behavioral data related to your interaction with our content.
7. Content Interaction: Information about the type of content you engage with, including media watched, liked, commented on, or shared.
8. Timestamps and Session Data: The times and dates of your visits, session durations, and frequency of visits.
9. Cookies and Tracking Technologies: Small data files placed on your device that store preferences, enable functionality, or track interactions across visits.
10. WiFi and Network Details: If you access the Services through a wireless network or mobile app, we may collect information about your connection, such as signal strength, carrier, and connection type.
11. Geolocation Data: Depending on your settings and permissions, we may receive precise GPS-based data or approximate location inferred from your IP or device signals.
12. Call Recordings: When you contact customer support or other phone-based services, we may record the call for training, quality assurance, or security purposes, as allowed by applicable law.

How Information Is Collected

We may collect personal and non-personal information from you through several methods, depending on how you engage with our Services. This includes when you purchase products, sign up for an account, complete forms, participate in interactive features like promotions or surveys, contact customer service, or otherwise communicate with us online, in-person, or over the phone. Information may be submitted through typed input, spoken responses, or actions you take while navigating our Services.

Some data may be collected automatically through technologies that monitor and record interactions with our websites, mobile applications, or other platforms we operate. These technologies include, but are not limited to, cookies, web beacons, pixels, SDKs, browser storage, API calls, and server logs. They help us understand how you access and use the Services, whether or not you are signed in. We may also use cross-device tracking and session replay tools for diagnostic or marketing purposes.

We use analytics tools, such as Google Analytics, to gather technical and behavioral data for performance monitoring, user insights, and service optimization. These tools may collect data about your device, browsing behavior, location, and other identifiers.

In addition, we may obtain information about you from outside sources to enhance or confirm the data we already have. This includes public databases, commercial providers, social media platforms (as permitted by your privacy settings), affiliate partners, payment processors, and advertising or analytics services. For example, we may use a third-party provider to verify your postal address or enrich a user profile with additional demographic information.

Google Analytics Disclosure

We use Google Analytics to gather technical and behavioral data for performance monitoring, user insights, and service optimization. To learn more about opting out of Google Analytics services, please visit (https://tools.google.com/dlpage/gaoptout).

Use Of Information

We may use the information we collect from or about you, in accordance with applicable laws and your privacy choices, to:

1. Provide, manage, and deliver the Services you request or interact with.
2. Process transactions and fulfill purchases, returns, or related customer service needs.
3. Set up and maintain user accounts or profiles.
4. Communicate with you about your account, service updates, or policy changes.
5. Send promotional messages, newsletters, and special offers.
6. Personalize your experience across websites, apps, and communications.
7. Deliver advertising tailored to your interests, both on our Services and elsewhere.
8. Recommend Content, Services, or features that may align with your preferences.
9. Analyze user behavior and trends to improve functionality, performance, and relevance.
10. Conduct surveys, contests, and promotions and manage your participation in them.
11. Detect, investigate, and help prevent fraud, abuse, security threats, or violations of our terms.
12. Ensure compliance with legal obligations or requests from regulatory or law enforcement entities.
13. Combine information across browsers, devices, or platforms to better understand engagement.
14. Aggregate or de-identify data for analytics, reporting, or business insights.
15. Support internal operations including auditing, troubleshooting, and business planning.
16. Notify you about product issues, safety alerts, or important account-related matters.
17. Any other purpose we disclose at the time of collection or with your consent.

Sharing Your Information

The Company does not share your information with third parties except under the following limited circumstances:

1. Affiliates and Subsidiaries: To help deliver and improve our Services and offerings.
2. Service Providers and Contractors: To perform functions on our behalf, including payment processing, data hosting, analytics, support services, or marketing.
3. Third-Party Partners: To provide co-branded products, services, or joint promotions.
4. Advertising Partners: To deliver targeted ads and measure marketing performance, including via hashed identifiers or cookies.
5. List Rental and Marketing Providers: For commercial outreach, where permitted by law.
6. Business Partners: To fulfill a Service you request that involves third-party providers, such as travel or dining.
7. Social Media Platforms: If you interact with, link to, or share content through your social accounts.
8. Financial Institutions: That co-sponsor or support certain offerings, consistent with legal requirements and agreements.
9. Analytics Platforms and Data Providers: To support performance tracking, personalization, or product improvements.
10. Authorized Third Parties: When you give consent to receive marketing or communications directly from them.
11. Legal Authorities or Regulatory Bodies: To comply with lawful requests, subpoenas, court orders, or other legal obligations.
12. Security and Enforcement: To protect our rights, users, operations, or systems, including to prevent fraud or ensure safety.
13. Business Transaction Parties: In connection with mergers, sales, reorganizations, bankruptcies, or asset transfers.
14. Consent-Based Disclosures: When you explicitly authorize us to share your information for a stated purpose.
15. De-Identified or Aggregated Third Parties: To share data stripped of personal identifiers, in compliance with applicable law.

Protecting Your Information

We take the protection of your personal information seriously and implement a range of technical, administrative, and physical safeguards designed to secure data against unauthorized access, loss, misuse, or disclosure. These measures include encryption, secure servers, access controls, and monitoring systems to help ensure the integrity and confidentiality of your information. While we strive to protect your data and continually evaluate and improve our practices, no method of transmission over the internet or method of electronic storage is entirely secure. Therefore, we cannot guarantee the absolute security of your information, and you share information with us at your own risk.

Your Choices and Rights

A. (Your Choices) You may access and use the Services without explicitly providing personal or non-personal data directly to the Company. However, some personal information may still be collected through automatic means and methods.

To submit a formal request for the removal of your personal information, you can contact us at info@cfc1869.com. Please note that we may need to verify your identity before fulfilling your request, and that some requests may be subject to limitations based on applicable laws or our legitimate business needs.

B. (Your Rights) Regardless of where you reside, you have certain rights in connection with your personal information, depending on the nature of your relationship with us and the applicable laws. US residents can learn more about their rights in the following section.

To submit a formal request to exercise any of your rights, you can contact us at info@cfc1869.com. Please note that we may need to verify your identity before fulfilling your request, and that some requests may be subject to limitations based on applicable laws or our legitimate business needs.

US Residents’ Rights

Every resident of the United States of America is granted certain rights in connection with their personal information, depending on the nature of your relationship with us and the applicable laws. Some states (California, Colorado, Connecticut, Delaware, Indiana, Iowa, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, Virginia) enforce specific legislation that addresses privacy and transparency and, thus, grant residents additional rights with respect to their personal information:

1. California: CA Civil Code § 1798.83 (“Shine The Light” Law), CA Bus. & Prof. Code §§ 22580-81 (“Eraser” Law), California Consumer Privacy Act of 2018 (“CCPA”), & California Privacy Rights Act of 2020 (“CPRA”)
2. Colorado: Colorado Privacy Act (“CPA”)
3. Connecticut: Connecticut Data Privacy Act (“CDPA”)
4. Delaware: Delaware Personal Data Privacy ACT (“DPDPA”)
5. Indiana: Indiana Data Privacy Law (“IDPL”)
6. Iowa: Iowa Consumer Data Protection Act (“IA CDPA”)
7. Minnesota: Minnesota Consumer Data Privacy Act (“MN CDPA”)
8. Montana: Montana Consumer Data Privacy Act (“MT CDPA”)
9. Nebraska: Nebraska Data Privacy Act (“NB DPA”)
10. New Hampshire: Expectation of Privacy Act (“NH EPA”)
11. New Jersey: New Jersey Privacy Act (“NJ PA”)
12. Oregon: Oregon Consumer Privacy Act (“OR CPA”)
13. Tennessee: Tennessee Information Protection Act (“TIPA”)
14. Texas: Texas Data Privacy & Security Act (“TX DPSA”)
15. Utah: Utah Consumer Privacy Act (“UCPA”)
16. Virginia: Virginia Consumer Data Protection Act (“VCDPA”)

As a gesture of good faith, we extend each of the following rights to every resident of United States, regardless of their state of residence:

Right To Know: You have the right to know what personal information we hold about you, including how it has been collected, used, and shared. Where feasible, we will provide a copy of this data in a readable format.

Right To Correct: You have the right to request that we correct or update any information we hold about you is inaccurate or incomplete.

Right To Delete: You have the right to request that we delete your personal information, subject to any legal, contractual, or operational obligations that require us to retain certain information for a period of time.

Right To Opt Out: You have the right to opt out of the sharing or sale (“Transfer”) of your personal information.

Right To Third-Party Categories: You have the right to request what categories of third parties we have disclosed and/or Transferred your information to.

Right To Limit: You have the right to limit what information we collect and hold about you, subject to any legal, contractual, or operational obligations that require us to retain certain information for a period of time.

Right To Withdraw: You have the right to withdraw your consent to process your personal information. This will not affect any processing that took place prior to withdrawal.

Right To Portability: You have the right to request that we provide certain personal information to you or another organization in a structured, commonly used, and machine-readable format, where technically feasible.

Right To Appeal: Depending on your state of residence, you may have the right to appeal a decision regarding your request to exercise your privacy rights.

Right To Non-Discrimination: You have the right to not be unlawfully discriminated against for exercising your privacy rights. While we will not deny you Services or provide lesser quality solely because you exercised your rights, some features may be limited or unavailable if certain data is required to operate them. Any such impact will be permitted only where allowed by law and based on the nature of the data involved.

This table, in compliance with the privacy rights legislation of the states listed above, summarizes the categories of personal information we may have collected and processed about you in the past twelve (12) months, depending on your interactions with our Services. It also describes the sources of that information, the purposes for which it was collected and used, the categories of third parties to whom it was disclosed, and the categories of third parties to whom it was Transferred or otherwise processed for targeted advertising:

Categories of Personal Information

Each personal information category is defined as follows:

1. Identifiers: Includes contact and account details such as your name, email address, mailing address, phone number, username, or unique identifiers like cookies, device IDs, IP address, and login credentials.
2. Customer Records: Refers to personal information defined under California Civil Code § 1798.80(e), such as your billing address, shipping address, phone number, and payment card details when associated with a Service purchase.
3. Protected Characteristics: Covers information that may relate to legally protected categories (as defined under applicable law), including age range, gender, or other demographic data voluntarily submitted through surveys or interactions.
4. Commercial Information: Includes records of products or services purchased, considered, or returned, as well as transactional details and preferences related to your shopping or engagement history.
5. Internet/Network Activity: Encompasses browsing history, search behavior, clickstream data, app interactions, device information, referral URLs, and logs collected from your use of our websites or mobile Services.
6. Geolocation Data: Location information derived from your device, browser, or IP address, which may include city, region, or, if permission is granted, precise GPS coordinates used to tailor content or comply with legal requirements.
7. Audio/Electronic/Visual Information: Includes recordings of customer support calls, voice messages, video recordings (if applicable), or chat transcripts collected for quality assurance, training, or fraud monitoring.
8. Non-public Education Information: Applies to education-related records or content gathered during your participation in educational Services, media programs, or partnerships, to the extent permitted under applicable law.
9. Inferences: Data drawn from observed or provided information to create a user profile reflecting preferences, interests, or characteristics used to personalize experiences and target relevant offerings.

Sources of Personal Information

Each personal information source is defined as follows:

1. You: Data you directly submit, such as during account setup, form entries, uploads, or participation in promotions, surveys, or educational programs.
2. Services Use: Information automatically captured when you interact with our websites, apps, or devices (e.g., browsing behavior, device configurations, call recordings).
3. Social Media Platforms: Personal or profile data received when you link, authenticate via, or share content through external social networks.
4. Payment Processors: Transactional data received from third-party gateways or financial services used to process orders, returns, or billing actions.
5. Survey Providers: Demographic or opinion data gathered when you complete surveys or feedback forms managed by research partners.
6. Third‑Party Data Providers: Demographic, behavioral, or preference information obtained from commercial data vendors.
7. Analytics Tools: Aggregated or session-based data captured by analytics platforms (e.g., Google Analytics) about how you interact with the Services.
8. Advertising Partners: Information received via third-party ad networks, pixel tags, or attribution providers that help measure ad engagement and conversion.
9. Cookies, Beacons, Logs: Technical data collected through tracking codes, server logs, browser cookies, pixels, or similar technologies.
10. Devices: Device identifiers, system settings, and geolocational information from your hardware or software environment (e.g., GPS, IP-based region).
11. You (support calls, chats): Audio, transcript, or logs from direct contact via phone, live chat, or message-based support.
12. Program Participants: Data you provide when enrolling in structured programs, courses, events, or participatory media projects.
13. Production Partners: Information contributed during collaboration with producers, media creators, or content teams, especially for educational or entertainment initiatives.

Categories of Third Parties to Whom Personal Information Is Disclosed

Each category of third parties to whom personal information is disclosed is defined as follows:

1. Service Providers: Third-party vendors that perform tasks on our behalf, including hosting, order fulfillment, payment processing support, email delivery, data processing, and cloud storage.
2. Affiliates: Entities under shared ownership or control that may use information for shared administrative, support, or promotional activities in compliance with applicable law.
3. Operational Support Partners: Third parties that enable or maintain core systems, supply chain logistics, integrations, or other critical business functions.
4. Payment Processors: Vendors that facilitate payment transactions, refunds, or fraud prevention related to billing and account Services.
5. Analytics Providers: Companies that analyze usage, engagement, or product performance data to support feature development and Service optimization.
6. Security and Compliance Vendors: Vendors that monitor for threats, maintain cybersecurity, assist with fraud detection, and support audits, legal requests, or regulatory compliance.
7. Customer Support Platforms: Providers of communication tools or systems for helpdesk Services, ticketing, live chat, or call recording functionality.
8. Training Platforms: Systems that support internal training, coaching, or knowledge-sharing functions, potentially using sample or anonymized user information.
9. Research and Survey Providers: Entities that manage feedback, demographic surveys, focus groups, or product studies to improve Services and user experience.
10. Educational or Production Vendors: Vendors who collaborate on producing educational, creative, or training materials and experiences involving user participation.
11. Program and Content Partners: Third-party collaborators responsible for producing, coordinating, or delivering educational, media, or entertainment programming.
12. Infrastructure Providers: Providers of backend or regional technical delivery infrastructure, including CDN providers, edge networks, and regional servers.
13. Personalization Platforms: Vendors who support dynamic, real-time customization of user experiences, such as content or product recommendations based on behavior.

Categories of Third Parties to Whom Personal Information Is “Sold” or “Shared” or “Processed for Targeted Advertising”

Each category of third parties to whom personal information is Transferred or “processed for targeted advertising” is defined as follows:

1. Advertising Technology Companies: Entities that facilitate ad placement, retargeting, tracking, measurement, or real-time bidding, including demand-side platforms and data management platforms.
2. Advertisers: Third parties that sponsor or place ads and may use data to tailor messaging to specific audience segments across platforms.
3. Affiliate Marketing Partners: Corporate affiliates or co-branded program partners that jointly promote services, products, or offers.

California

The following information pertains to a natural person (as opposed to a corporation or other business entity) who resides in California, even if the person is temporarily outside of the state (a “California resident”).

“Shine The Light” Law

California residents may request information once per calendar year about the types of personal information we have shared with third parties for those parties’ own direct marketing purposes, as well as the names and addresses of those third parties.

If you are a California resident and would like to make a request, you may do so by contacting us at info@cfc1869.com and including “Shine the Light Request” in your inquiry. Please note that we do not share personal information with third parties for their direct marketing purposes without providing California residents the opportunity to opt out, as required by the “Shine the Light” law.

“Eraser” Law

California residents under the age of 18 who have registered for an account or posted content on our Services have the right to request the removal of certain content or information that they have publicly posted.

If you are a California resident, under the age of 18, have a registered account, and would like to make a request, you may do so by contacting us at info@cfc1869.com and including “Eraser Law” in your inquiry. Please clearly identify the content you wish to remove in your request.

Please note that while we will make reasonable efforts to remove the requested content from public view, this does not guarantee complete or comprehensive removal (for example, if the content has been reposted by others or retained by search engines or third parties beyond our control).

CCPA & CPRA Rights

California residents are granted the following rights, defined prior in this section, per the California Consumer Privacy Act of 2018 (“CCPA”) and California Privacy Rights Act of 2020 (“CPRA”):

1. Right To Know (CCPA)
2. Right To Delete (CCPA)
3. Right To Opt Out (CCPA)
4. Right To Non-Discrimination (CCPA)
5. Right To Correct (CPRA)
6. Right To Limit (CPRA)

To submit a formal request to exercise any of your rights, you can contact us at info@cfc1869.com. Please note that we may need to verify your identity before fulfilling your request, and that some requests may be subject to limitations based on applicable laws or our legitimate business needs. Authorized agents may also make requests on behalf of California residents, subject to verification.

Request Metrics

In accordance with the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), we disclose specific metrics regarding consumer privacy requests. The table below provides a summary of the number of requests we received, fulfilled (in whole or in part), and denied during the previous calendar year. This includes requests submitted under the right to know, right to delete, and right to opt out of the Transferring of your personal information. For each category, we have also included the average number of days we took to complete the request:

Notes

A “denied” request reflects situations where the individual did not complete the necessary verification steps within the timeframe allowed. As a result, the request was not processed and is considered expired.

The “opt-out” figures represent submissions from users both within California and from other regions. Additionally, some users may have exercised their opt-out rights via external tools or browser signals; however, we are unable to capture or report specific metrics from those channels.

Changes To This Notice

We may update this Notice from time to time to reflect changes in our practices, technologies, legal obligations, or other operational requirements. When we make material changes, the “Updated” date at the top of this notice will be modified and, where legally required, provide additional Notice or obtain your consent. We encourage you to review this Notice periodically to stay informed about how we collect, use, disclose, and safeguard your personal information. Your continued use of our services after any such update constitutes your acknowledgment of the revised Notice.